European Android Fashion Games Surge in Popularity in Q4 2020

The final quarter of 2020 saw notable activity in the fashion game category on Android platforms across Europe. Based on data from Sensor Tower, we observed trends in user downloads and engagement for the top 5 fashion games.

Acrylic Nails! by CrazyLabs LTD, despite generating no revenue, experienced a substantial increase in downloads, starting at 19K in late September and skyrocketing to over 1.2M in early November. Weekly active users followed a similar trend, peaking at nearly 1.8M in mid-November.

Magic Tavern, Inc.'s Project Makeover showed impressive revenue growth, starting at $14K in late September and reaching $451K by the end of December. Downloads spiked to 919K in the last week of December, with active users reaching over 1.2M.

Lion Studios' Yes, that dress! maintained steady revenue, albeit on the lower end, with a peak at $321 in late September. The game's downloads in late September were at 427K, but saw a gradual decline towards the end of the year, despite active users remaining above 200K.

Anime Dress Up Games' Chibi Doll Dress Up Games saw a consistent increase in both revenue and downloads, with revenue peaking at $113 in late December and downloads reaching 227K. Active users showed an upward trend, hitting over 568K by year's end.

Lastly, Lip Art 3D from ZPLAY Games demonstrated a significant peak in downloads at nearly 343K in early November, with a slight decline thereafter. Active users reached a high of over 736K in the same period.

For further insights and detailed analytics, Sensor Tower provides an in-depth look into the app market trends and performance data.